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Why Charity Medals Work for Promotional Reasons

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MedalAlthough the giving of medals has been a practice dating back to the times of Alexander the Great, the first time the world medal entered the English language for its current meaning was 1578, deriving from the French word ‘médaille’, which in turn derives from the Italian ‘medaglia, which ultimately originates from the Latin ‘medaliaand can be defined as a coin pertaining the worth of half a denarius.

The awarding of medals has historically been a prestigious ceremonial act that takes place at army level or at competitive sporting events. When awarded for sports traditionally first, second and third place are awarded with medals of gold, silver and bronze. This hierarchy of medal giving was first used at the Olympic ceremony of 1904. More recently it was noticeable that the medals at the London 2012 Olympics were actually the largest medals ever awarded to Olympians showing a continual trend in the growing size of medals.

As you can see the medal is already a proven method for recognising outstanding achievement, which is not only a worthy award, but is also a desired item. Not only is it just a incredible item for popular sporting events, but works fantastically for all sporting occasions, especially when it comes to charity sporting events. It has become common practice to undertake extraordinarily physically demanding activities in the name of charity, in many cases the harder the activity, the higher expectation of donation yield. To receive any sort of reward for such a feat can be frowned upon as all efforts should be charitable, not to achieve a personal reward. The medal seems to be the exception for two reasons the first is, receiving a medal seems to be standard practice in sporting activity and two, many people do not see the medal as being a materialistic item.

The fantastic aspect of the medal is, although it may not be deemed materialistic; it is still an item that is extremely in demand. Many people collect their medals from all the events they have done and keep them for many years. The medal represents a memento from that moment, from that race, memories that can be stored and recalled when the item is in view. The medal seems to be an item to show others of your incredible achievements, especially if the feat was extremely difficult, and a great way to recall anecdotes to tell at the dinner table.

This is the exact reason why it works perfectly as a promotional item; it possesses all the desirable qualities a promotional product should have, and works perfectly for the charity sector. Charities are always looking for products to spread the word of the great work they do, as well as promoting events such as fun runs, competitive races and other sporting events for charity. The longevity of the item makes it perfect for promotional purposes, companies are always looking for items that people will keep, and people will keep these because they are proud of them. It also has the impressions side covered at the same time because people will want to show others, and this one medal may spark many others to do something for charity, to experience that sense of achievement for themselves.


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